US livestream shopping sales are expected to hit $32B in 2023; PitchBook: investors poured $380M+ into US live shopping companies in 2022, up from $36M in 2020 (New York Times)

New York Times:
US livestream shopping sales are expected to hit $32B in 2023; PitchBook: investors poured $380M+ into US live shopping companies in 2022, up from $36M in 2020  —  The market for selling goods in real time online is relatively small, but a number of start-ups and big tech names are betting American consumers will catch on.

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