A look at Spotter and Jellysmack, two companies offering YouTubers cash in exchange for up to five year of ad sales generated by licensing their old videos (Miles Kruppa/Wall Street Journal)

Miles Kruppa / Wall Street Journal:
A look at Spotter and Jellysmack, two companies offering YouTubers cash in exchange for up to five year of ad sales generated by licensing their old videos  —  Investors bet the back catalogs of top YouTubers will increase in value  —  TikTok, Instagram Reels or YouTube Shorts: Who Will Win the Short-Video Race?

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