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Tuesday, October 16, 2007

Executive Suite: MySpace's CEO took big merger in stride - USA Today

Executive Suite: MySpace's CEO took big merger in stride - USA Today

Excerpt:
"Q: How does the culture at News Corp. differ?
A: They probably don't spend 70% of their day online. People in the media business, whether it's talent agencies or film companies, make phone calls or have their assistants make phone calls. At MySpace, most communication is IM (instant messaging), e-mail or text messaging. I'm not sure every 45-year-old would feel comfortable developing a profile for a social network and putting their lives out there. Everyone at MySpace feels very comfortable doing that. The average age at MySpace is mid-20s, certainly a younger demographic than at News Corp. But Fox has some pretty edgy content: The Simpsons, The Family Guy, Napoleon Dynamite. They have the perception of being an older, conservative company, but they foster incredibly edgy content for a youth culture. Our site, on the other hand, has gone more mainstream."

http://news.yahoo.com/s/usatoday/20071015/tc_usatoday/executivesuitemyspacesceotookbigmergerinstride;_ylt=Ai5pZsRdg.6fPf.CWmcdKBME1vAI

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