Wednesday, May 4, 2022

At the Digital Content NewFronts, Twitter aimed to reassure anxious advertisers by highlighting partnerships for brand-safe, premium content, especially video (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch:
At the Digital Content NewFronts, Twitter aimed to reassure anxious advertisers by highlighting partnerships for brand-safe, premium content, especially video  —  Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years.



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